If you're considering using Every Door Direct Mail for your direct marketing campaigns, there are several things you need to know before you get started. It can help you manage your campaign, track performance, and import data. However, the price and features may not be right for your business. Read on to find out how you can maximize your Every Door Direct Mail campaign. After all, no business is perfect. And if it's too expensive or too complicated, it's not worth using it, so make sure you do your research first.
The USPS developed an online tool specifically for Every Door Direct Mail customers. The tool allows marketers to target certain neighborhoods or ZIP codes. In 2013, USPS added new enhancements to the Online Tool, including demographic data options for refinement of target marketing. It also added a Quick-Check tool to ensure mailpiece size is accurate and added enhanced PostalOne functionality. Lastly, the online tool allows for simplified payment options and new retail options for existing permit holders.
USPS requires that you mail EDDM postcards on a certain paper stock and carrier routes. You can look up these routes on the EDDM USPS website or contact an EDDM printer to get the proper routes. For more information, visit the USPS Printer Directory to find a local printer. You can use these services to design and print your own postcards or get a list of those who accept EDDM mailings.
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